Jocelyn leads IDEO’s Social Innovation domain, which she has expanded over the past several years. In her work, she builds social enterprises and advises businesses in the developing world, using the market to create social change. She has lent her perspective to social-impact projects with clients such as the Acumen Fund, the Bill and Melinda Gates Foundation, Kickstart, and the Rockefeller Foundation. While grappling with strategies and issues related to product, service, and system design, she has worked in China, Ghana, India, Japan, Kenya and the U.K.

Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow with an agro-pharmaceutical company involved in the production of malaria treatments. She served as VisionSpring’s interim country director in India, where she helped increase the distribution of low-cost reading glasses to the urban and rural poor. She also did international training, project management, and business development for Chemonics International, a contractor for the U.S. Agency for International Development.

Jocelyn received an MBA from Thunderbird School of Global Management and a bachelor’s degree in anthropology from Grinnell College in Iowa. She teaches social enterprise at the Haas School of Business at the University of California at Berkeley. She is a Catapult Design Advisory Board Member, a Tactical Philanthropy Advisory Board Member, an Aspen Institute First Movers Fellow and a Steelcase Green Giant. When she’s not traveling the world, Jocelyn enjoys hosting dinner parties, reading in the park, and exploring the neighborhoods of San Francisco.